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CMP Features
Confida's Customer Management Portal (CMP), a state of the art analytic application, offers strategic customer and account insight intelligence in an easy to use web-based interface. Using CMP, organizations can assess past and current performance and future trends to position their strategic account management portfolios and client relationship programs to proactively respond to changing customer needs.
| CMP Features | Benefits |
| Provides organizations insight intelligence regarding patterns in customer behavior |
Using a fact-base, organizations can assess the nature and dynamics of their relationships with their customers and make better resource decisions increasing their return on customer relationships
Helps organizations manage their portfolio of customer relationships strategically
Provides analytic capabilities specifically architected for the organization that off-the-shelf business intelligence systems are incapable of providing (these analytics often require in-depth business research and understanding) |
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Allows organizations a preview of the health and wealth of current customer relationships |
Retention issues can be identified before they become a serious problem allowing for intervention programs that will prevent unnecessary customer defections
Customer relationships can be valued quantitatively allowing for customer segmentation based on value-to-the-organization |
| Provides organizations with the quantitative fact-base identifying the cross-section of services being purchased by customers |
Targeted cross-selling initiatives can be designed to take advantage of strong existing relationships
Cross-selling opportunities can be prioritized based on current customer relationship profile and potential opportunity |
| Structures customer relationships into a holistic strategic account management philosophy |
Organize and prioritize customer-serving resources based on value that client brings to the organization
Identify key accounts and segment them into separate operational and customer-serving units ensuring long-term relationships with halo accounts |
| Permits an adaptable and flexible analysis infrastructure | Carefully architected standard reports provide the necessary information for vast majority of situations - formatted reports exported to Excel provide formatted information which can be used for exception processing |
| Encourages business users (not specialists) to utilize an analytic application for decision-making purposes | Decisions can be made more quickly (even in
customer-facing situations) by business users utilizing the
easy-to-understand reports designed by business users for business
users Many current Business Intelligence applications are too dense and require specialized analysts to manage and translate information - making it far less useful as a reliable, agile knowledge-base |
| Provides a simple, elegant portrait of key business information | Our best-in-class information mapping techniques
masks out all the noise and presents the business users with the
key facts needed for better decision-making Drill-downs are provided at every step to ensure that power business users have access to the information that they need |