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Confida Leadership


Kelami Ertan

Kelami leads our Business Intelligence and Software Development practices. He has been instrumental in leading Confida's product development efforts. He has many years of experience consulting with Fortune 500 companies to identify and implement strategic business opportunities. His work in the field of strategic planning covers many industries including financial services, telecommunications, consumer goods, high technology and insurance.

In addition, while at Symmetrix (a management consulting firm serving Fortune 500 companies), he provided broad-based reengineering and turnaround consulting services to clients. Previous to that, Kelami worked in the strategic planning unit of Braun Inc., a division of the Gillette Company.

He is a masters-level graduate of both the School of Business and the School of Engineering and Applied Sciences at Columbia University; he earned his undergraduate degree in Management Engineering from Istanbul Technical University.


Mehrad Khosrowshahi

Mehrad is Confida's President and leads our Strategy and Performance Reporting practices. He has spent many years helping companies in service industries improve the efficiency of their operations and the effectiveness of their service offerings. He has performed strategic enterprise evaluations including customer needs assessments, market analyses, economic modeling, the design of enterprise metrics and the development of strategic-based costing systems. In addition, he has experience in leading teams through a complete project cycle, from evaluation to implementation.

Before joining Confida, Mehrad spent five years with Symmetrix. While there, Mehrad was instrumental in advancing thinking in strategic-based customer modeling and structured data collection and analysis methodologies. Before Symmetrix, he worked for Manhattan Graphics Corporation developing desktop presentation and publishing software for the Macintosh.

Mehrad received his M.B.A. with high distinction from Columbia Business School after earning his B.S. in Electrical Engineering from Brown University magna cum laude.


Ralph Loftin

Ralph leads Confida's advisory board. He has more than twenty years of information systems and general management experience. As an executive and senior manager for General Electric and Blue Cross/Blue Shield, Ralph's responsibilities included systems development, data processing, voice and data communications, customer support, computer operations, project management and control. He was among the first in the United States to develop and employ information architecture as an integral part of the planning and management process. He consults broadly on issues of strategic and tactical planning, organizational effectiveness, vendor relationships and contract management, operations performance, and capacity and resource management.

Ralph holds B.S. and M.S. degrees in Electrical Engineering from Georgia Tech. He has authored numerous papers and articles and has spoken widely at national and international conferences. His work in the use of behavioral science methods in managing the information systems function was the subject of a prize-winning paper in the 1982 Society for Information Management national competition. He has served on the National Executive Council of the Society for Information Management, and was Chairman of the Boston chapter. He has taught at Georgia Tech, the University of Massachusetts and Babson College.


Vishnu Balgobin

Vishnu supports Confida's Project Management practice. He has worked with both senior executives and project managers in a wide range of industries guiding them to achieve project excellence and improved financial performance. Vishnu has focused much of his work in process re-engineering and design and new business development.

Prior to joining Confida, Vishnu worked at Neal & Massy Energy for eight years where he participated in the development and implementation of reengineered business practices and processes leading Quality Improvement and Organizational development teams.

Vishnu earned his MSc. in Project Management from the University of the West Indies and also his BSc. in Mgmt and Finance.