Company > About Us > What We Do

What We Do


Confida is a decision-support consulting and technology firm providing solutions to help clients make better decisions and improve their business performance.

Ultimately, business can be "boiled" down to one parameter - making good decisions. Confida uses consulting services and leading-edge technology solutions to provide our clients with the ability to make decisions better, easier and quicker. Although intuitive-based leadership is glamorized in business fables, we believe passionately in deliberate, fact-based decision-making. We trust that long-term business performance can be greatly enhanced by having access to the right information, the right interpretation at the right time. At Confida, we specialize in providing this critical information or performance management to our clients either as analysis or as technology solutions.

Our consulting expertise reaches across many industries including financial services, real estate, healthcare, discrete manufacturing and high technology. We provide consulting services in the following functional areas:


  • Business Intelligence: providing organizations with an easy-to use fact-base designed to understand root-causes, reasons and patterns and to help improve decision-making through analytic applications
  • Strategy: providing fact-based strategic and operational guidance including customer segmentation, market share, growth strategies, and strategic & financial analyses
  • Project Leadership: providing organizations integrity-based project leadership and implementation structures including executive guidance and transition management
  • Performance Reporting: providing organization with metric blueprints including benchmarking and designing scorecards

In addition, we have developed a set of elegantly-designed, web-enabled software products targeting specific decision-making and business intelligence needs. Each of these products is designed to deal with a particular business predicament and to make decision-making better, easier and quicker.


  • Inventory Management - to optimize capital invested in inventory while improving customer service levels
  • Customer Management - to align strategically and operationally using a customer driven competitive focus
  • Project Management - to funnel the senior executive inbox to the few things that matter by censoring-out projects that are "noise"


Ultimately, our products and services are intended to provide one outcome - better decisions that yield significant improvement in business performance.